Vidéo de champs de blé
The story of Dailycer France unfolds across six key milestones, marking its evolution from a French pioneer to an international leader in breakfast cereals.
The story of Dailycer France
The beginnings: 1983
Establishment of the first independent French factory dedicated to breakfast cereals in Faverolles, Picardy, producing corn flakes and honey puffed wheat.
The 1990s
Diversification and development of private label brands.
Development of new technologies and recipes to meet the growing demand from private label customers.
The factory grew from a single production unit in 1983 to five units by 1999. Dailycer France then produced the full range of breakfast cereals, introducing Multi-Flakes, Crunchy Muesli, extrusion, co-extrusion, and snacking product lines.
This growth was accompanied by several extensions dedicated to production, flow management, logistics, as well as office and technical infrastructure.
The 2000s
The site reached a significant scale, supported by major investments. Dailycer France expanded into export markets, distributing its products from Scandinavia to Australia.
An industrial restructuring enabled Dailycer France to increase its production capacity and meet rapidly growing demand.
This development was further strengthened by the attainment of several certifications (IFS, BRC, ISO 14001), reinforcing its commitments to food safety, quality management systems, and environmental management.
The 2010s
The site underwent a period of major transformation:
- A complete overhaul of the product range to meet market requirements and promote healthier nutritional values.
- Significant investments were made to upgrade production capacity and adopt the latest production and packaging technologies.
In 2016, Dailycer France joined a European agri-food group with family and industrial ownership, guided by a long-term vision, fostering stability and resilience in the face of current and future challenges in the breakfast cereal category.
The early 2020s
After the COVID years, the inflation period, and the increasing intensity of climate and systemic crises directly or indirectly impacting the agri-food sector—and breakfast cereals in particular—Dailycer France has continued its development with a strong commitment to building resilience and strengthening its leadership in the market.
During this challenging period, Dailycer France has stood out for its strong ability to adapt and remain flexible, as well as its constant search for solutions to ensure an optimal service level for all its customers.
Today
In 2023, the site invested €42 million in state-of-the-art technologies for automated storage, automated flow management, and the renewal of its industrial infrastructure.
Today, Dailycer France is proud of its 400 employees who give their best every day to share their passion for cereals with millions of consumers around the world.
Our values are, first and foremost People
Our teams share strong values that guide every decision and fuel their passion for breakfast cereals. These principles, shaped by decades of expertise in cereals, place customer satisfaction, the protection of people and the environment, innovation, and teamwork at the heart of the company.
- Customer focus
- Commitment and involvement
- Protecting people and the environment
- Humility and respect
- Solidarity and team spirit
- Skills development and innovation
- Innovation
Gender Equality Index
The Gender Equality Index reflects Dailycer France’s ongoing commitment to fairness and inclusion within its teams. This indicator provides a transparent way to measure progress in professional equality and in the recognition of talent, regardless of gender or background.
Details of Dailycer France’s Gender Equality Index for 2025
95%
100%
100%
100%
100%
98%
Quality management and customer service
Dailycer France places quality and customer service at the heart of its industrial excellence in order to guarantee flawless products and optimal consumer satisfaction. Quality is embedded across all company processes and is driven by a collective responsibility. It starts with R&D design and the selection of raw materials from suppliers. Control systems are in place to ensure compliance with requirements throughout the entire supply, processing, and delivery chain.
The company’s management systems are certified according to IFS, BRCGS, and HACCP standards, ensuring full compliance with the strictest requirements in terms of food safety and product quality.
Dailycer France relies on a dedicated organization with specific contacts per client, enabling end-to-end project management and ensuring optimal service (specifications, rapid R&D prototyping, packaging development, smooth industrialization, etc.). The teams develop 24/7 responsiveness and achieve an average service rate of 98.5%, making Dailycer a reliable and robust partner for retail chains.
Our social and environmental responsibility
Dailycer France’s CSR approach is at the core of its industrial and commercial strategy. This responsible approach enables a seamless balance between value creation for consumers, the economic and social performance of the supply chain, environmental protection, and employee well-being.
We are committed to reducing our impacts from the product design stage by optimising the use of all necessary resources and by involving all stakeholders in the supply chain in a virtuous cycle of sustainable development.
Dailycer France strengthens its CSR approach by integrating the SMETA and SEDEX frameworks, global standards assessing ethics, labour practices, health and safety, and environmental performance across the supply chain.
Our Code of Conduct (available here) defines the ethical principles, behavioural rules, and commitments expected from all Dailycer France employees, suppliers, and partners. It translates our values into concrete expectations to prevent risks and foster trusted collaboration with stakeholders.
Key figures
1983
450
400
15
65 %
50,000 m²
Millions
Our certifications
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