Our Core Values
Customer focus
Every decision places the customer at the center, with active listening to the needs of consumers and private label brands in order to deliver tailored, responsive, and reliable solutions.
Product quality and food safety are at the core of our management system.
This is the foundation of our mission: to create and promote balanced, healthy, safe, high-quality, and accessible nutrition for all through breakfast cereals.
Protecting people
The safety of our employees is an absolute priority. Regular training on industrial risks, high-performance personal protective equipment, frequent internal audits, and strict compliance with regulatory and international standards ensure a safe working environment.
Protecting the environment
We integrate sustainability at the core of all our processes to minimize our environmental footprint while ensuring healthy and safe products.
Our environmental and energy management system drives a proactive approach: waste management achieves excellence through systematic sorting and full recycling via specialized channels. Energy consumption across our 50,000 m² site is optimized thanks to modern equipment, regular audits, and real-time performance indicators. Responsible sourcing prioritizes raw materials with the lowest possible environmental impact, non-GMO, certified, and fully traceable.
Employee engagement and involvement
Dailycer France’s 400 employees are committed every day with passion and responsibility, driven by a culture of operational excellence and a strong sense of collective pride.
Humility and respect
Everyone’s expertise is recognized through an open dialogue that values hands-on experience as a driver of continuous improvement. At Dailycer France, people are at the heart of everything, built on mutual respect: non-discrimination, gender equality, the fight against all forms of harassment and violence, personalized support, and equal opportunities.
Solidarity and team spirit
These strong values shape the collective strength of Dailycer France employees, united in meeting daily industrial challenges. Teams across different processes work in synergy through well-structured management routines that foster the sharing of expertise and the effective, efficient search for solutions to serve customers in the best possible timeframes.
This team spirit extends beyond Dailycer France to include long-term partnerships with customers, suppliers, the local civil society, public authorities, and all other stakeholders.
Skills development and innovation
Skills development drives our employees toward operational excellence while giving a broader meaning to their individual and collective actions in response to customer expectations and market changes.
A continuous training plan targets all levels and all employees to ensure a constant alignment between skills and expertise and the state of the art in technology, quality, safety, innovation, and the expectations of our customers and consumers.
Product innovation is embodied in a dedicated R&D laboratory that designs a large number of prototypes, tested under real-life conditions to develop recipes tailored to consumers and private label brands. Partnerships with external stakeholders accelerate the integration of new processes and ingredients, reducing lead times and increasing the success rate of innovations.
This dynamic ensures our customers receive forward-looking product assortments, while offering each employee internal career development opportunities, from apprenticeships to cross-functional or managerial responsibilities.